![]() ![]() ![]() Subscribers don’t translate neatly into viewers. But advertising on YouTube isn’t like advertising on television. It’s not that corporations aren’t eager to advertise online they’re desperate to reach the younger demographic that chooses digital video over cable or broadcast TV. In November, 83 percent of Internet users in the United States watched a video on YouTube, according to comScore. (It’s already looking like a bargain: This month, DreamWorks sold a 25 percent stake in Awesomeness at a valuation nearly 10 times that.) In March, the Walt Disney Company paid $500 million for Maker Studios, a different company in the same business.Įvery day, one billion people around the world watch more than 300 million hours of videos on YouTube. Last year, DreamWorks Animation bought one such bundler, AwesomenessTV, for $33 million upfront. Now agencies like United Talent and William Morris Endeavor are scrambling to sign up the site’s native stars, and prominent studios are paying huge sums to acquire companies that bundle together YouTube channels. It wasn’t so many years ago that the entertainment establishment thought it might be able to kill off YouTube with copyright lawsuits. Wojcicki - who will soon give birth to her fifth child - has quietly become one of the most powerful media executives in the world. For the sake of perspective, successful network television shows like “NCIS: New Orleans” or “The Big Bang Theory” average a little more than half that in weekly viewership. PewDiePie, a 24-year-old Swede who provides humorous commentary while he plays video games, has a following of similar size. Smosh, a pair of 20-something lip-syncing comedians, have roughly 30 million subscribers to their various YouTube channels. ![]()
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